Welcome to the first ever Service Design Conference in Singapore
🌐 About this event
Intersections is a two-day gathering that brings together service design, innovation, and cross-sector practitioners to explore what becomes possible when diverse minds meet at the edges.
This is not a sit-and-listen conference. Come ready to think, make, and move.
🧭 2026 theme: Intersections
We live in an era where disciplines, roles, technologies, cultures, and ideas are colliding at an unprecedented speed — creating conditions for something new to emerge.
Intersections are where ideas collide, perspectives converge, and weak signals from the fringes begin to take shape. They are also where the most urgent questions of our time live:
How do we design our lives and organisations to navigate these intersections — and create transitions that keep us valuable to the world, and meaningful to ourselves?
📅 What's happening across the two days
Day 1: Talks, Dialogues & Studio Sessions (23 July 2026) A curated programme of talks and workshops with renowned global and regional voices in design and innovation, giving you tools and perspectives that you can bring back to your work immediately. Topics (tbc) include: Prototyping with AI; Designing citizen services; Why Service Design Matters
Day 2: Learning Journey with Partner Organisations (24 July 2026) Step inside organisations working at the frontier. Go beyond the slide deck and see first-hand how real-world problems are being tackled by some of Singapore's most practice-forward teams. ⚠️ Limited spots available — secure yours early.
🎙️ Speakers - More speakers to be announced. Watch this space 🚀
Marc Stickdorn,
Co-Author, This is Service Design Thinking & This is Service Design Doing
Punit Mittal,
Head of Consumer Centricity, Tata Group
Dr. Wong Sweet Fun
Senior Consultant, Khoo Teck Puat Hospital & Yishun Community Hospital
Harriet Wakelam,
ED & Head of Group Design, DBS Bank
Lim Sze Ling,
CE Service SG, Public Service Division
🙋 Who is this for?
If you're A designer of any subdiscipline (UIUX, service, systems, policy, etc.)Someone who works with services and product innovation & transformation, digital or physicalCurious about breaking beyond routines and making an impact in your organisation or community, this event is for you. Whether you work in design, innovation, change & transformation, policy, technology, business, or something else entirely, we think you will gain new knowledge and perspectives from Intersections. Just bring an openness to see, imagine, and work in new ways.
ℹ️ Good to know📍
This will be an in-person event and venue details to be confirmed
🎟️ Special Discounted Tickets for Students & Freelance Designers (limited number, first come first served basis). Write to us at touch@ideactio.com for special LUMA Discount Code.
❌ No refunds on tickets purchased
LUMA Registration link will be open on Wednesday, 27 May 2026 (watch this space)
Conference Team
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Hefen Wong
Conference Chair
Director, Work Pass Systems and Experience, Work Pass Division,
Ministry of Manpower (MoM), Singapore -

Dr. Wong Sweet Fun
Conference Advisory Board
Senior Consultant, Geriatric Medicine, Deputy Chairman, Medical Board, Khoo Teck Puat Hospital & Yishun Health, Singapore -

Peijing “PJ” Teh
Conference Advisory Board
Principal Design Lead,
Public Service Division (PSD) Singapore (under Prime Minister’s Office) -

Alexander Lau
Conference Advisory Board
Vice President, Venture Building, ST Engineering -

Harriet Wakelam
Conference Advisory Board
Executive Director & Head of Group Design, DBS Bank